Freesway Balance Trainer
We were approached by entrepreneur and inventor, Jeff Greiwe to create the Freesway Balance Trainer for his company, BalanceMetrics. We were able to provide both the design and branding tools necessary for Jeff to turn his idea into a product that shipped and could be sold in the therapeutic market. In fact it held such a presence in the market, that Jeff sold the Freesway product to a major therapeutic equipment manufacturer and is now working on his next great ideas. The case study below addresses the Industrial Design work around the Freesway Device — for the case study on our Brand Identity work with BalanceMetrics, click here.
The idea of a "balance trainer" always raises a few eyebrows at first — until you read the statistics on falling:
According to the U.S. Centers for Disease Control and Prevention:
- One in four Americans aged 65+ falls each year.
- Every 11 seconds, an older adult is treated in the emergency room for a fall; every 19 minutes, an older adult dies from a fall.
- Falls are the leading cause of fatal injury and the most common cause of nonfatal trauma-related hospital admissions among older adults.
- Falls result in more than 2.8 million injuries treated in emergency departments annually, including over 800,000 hospitalizations and more than 27,000 deaths.
- In 2014, the total cost of fall injuries was $31 billion.
- The financial toll for older adult falls is expected to increase as the population ages and may reach $67.7 billion by 2020.
Falls, with or without injury, carry a heavy quality of life impact. The Freesway Balance Trainer aims to safely provide seniors who are anxious about falling (or who have fallen in the past) a way to re-build their balance. Balance, like a muscle, can be trained through focused exercises with the Freesway Balance Trainer.
HOW IT WORKS
Utilizing lightweight dumbbells that are safely captured in adjustable collars, a typically unsteady user can improve their balance through a series of exercises while holding onto the dumbbells. For example, while holding the dumbbells balanced on one foot, can you close your eyes and turn your head? Its a great test of balance, and is harder than you'd think. Should you begin to fall, the dumbbells "catch you" and you can try again, safely.
Because the dumbbell handles are not attached to the holders, patients aren’t truly supported. As a result, they sway naturally and must correct their balance when the device "catches" them. Because the trainer allows the patient to experience “proprioceptive” feedback – the unconscious perception of movement and spacial orientation from stimuli in the muscles and joints – while simultaneously protecting them from falls, it enables users to practice balance exercises correctly and safely.
CONCEPTUAL EXPLORATION — SKETCHING
After being approached by Mr. Greiwe and discussing the goals and intent of the project, we began with sketches that encompassed a variety of aesthetics within the functional envelope. We explored aesthetics that matched both the medical and exercise markets while staying well within the realm of feasibility for cost-effective manufacturing.
REFINEMENT & CAD DEVELOPMENT
After selection of Concept 4 in the Sketching Phase, we went through a round of aesthetic and functional refinement in sketch renders. The largest development during refinement came in the way of the iris-based difficulty adjuster, a key functional component of the final concept. This allowed users to grow and improve their ability to balance on a more granular level. Once this sketch render was approved, this concept was translated into 3D CAD in Solidworks. After a discussion with our manufacturing partner it was refined once more — to the final product we see today.
CAD ROUND A
CAD ROUND B
PROToTYPING & FINAL PRODUCTION
Once CAD models were design locked, the local low-volume manufacturing partner to produce looks-like/works-like prototypes of the design. Because our design was refined with an eye towards easy prototyping — using off the shelf fasteners and clever manufacturing solutions — the cost of goods was such that these prototypes were essentially the shipping product. Jeff was able to begin selling the product to nursing homes and rehabilitation centers almost immediately.
The Freesway In Action
BRANDING AND BEYOND
With a shipping product at hand, Jeff was ready to start selling — but a brand identity and marketing was necessary to entice potential users and resellers in the competitive markets of exercise rehabilitation equipment. We worked with the client to turn BalanceMetrics into a brand that could sell not only this product, but a vision that was worth acquisition. To see how we tackled this unique brand & marketing challenge, see the case study here.