Lean Product Development for Startups and Inventors

Pixel and Timber offers streamlined, fixed price projects at reduced rates to inventors. Our team has a passion for taking new ideas from concept to product for major manufacturers in aerospace, medical devices, consumer products and consumer packaged goods. But we’ve kept our company small, lean and agile, so we can also work with smaller companies, individuals and skunkworks organizations for whom our work can make the most difference. As a result of this lean approach, we’ve found a perfect niche among customers who need comprehensive product and brand design to launch new products.

Invention & Execution

New Product Development Naysayers (NPDNs) often cite the statistics that over 60% of new products never make it to market. What they fail to mention is the 99.9% of new inventions that never even get a "napkin sketch." This isn't because they aren't great ideas — it's simply because they're just ideas. And surrounded by friends, family and colleagues who are all trying to talk them out of it, less than 1% of inventors have the courage to take the next step — execution. Great idea or terrible, an idea that never makes it beyond the idea stage is has a 100% chance of failure. Execution — or "reduction to practice" is the difference between a conversation piece and a new product-based business.

The challenge, of course, is that executing on an idea takes money. Conventional wisdom suggests that new product development is an extremely expensive enterprise. But in the last decade, advances in rapid prototyping, crowdfunding, finite element analysis and computer-aided design as well as new methodologies like lean product development have vastly reduced the cost of new product development. Further, inventors have never had greater or more direct access to sources of manufacturing or distribution. Pixel and Timber has worked with dozens of inventors and startups and has helped bring many inventors to a successful patent, product launch, or acquisition. By bringing all these elements together, Pixel and Timber is able to deliver new product development services quickly, effectively and affordably to inventors, startups and skunkworks who need functionally and aesthetically beautiful objects on time and on budget.

It takes a million dollars to develop a new consumer product.
— Executive at an Engineering Services firm

Many product development firms can't work effectively with inventors because their overhead is too high. At Pixel and Timber, we've structured our organization to reduce overhead — specifically to maintain the flexibility to do this work which we love best. Our lean organization ensures that we can provide the maximum value to inventors and startups at the minimum cost. 

Project Submission Form

If you have a new invention, a problem you think could be solved by a product, or a project that needs a shot in the arm, we want to hear from you. Greater Cincinnati is home to over 40 breweries, and we'd be happy to meet you at any one of them to discuss your new idea.

To ensure that we set the right trajectory for your product's design from the outset (and keep the bar tab manageable), we need as much information going into the project as possible. If you're comfortable sharing this information, please take a moment to fill out the form below and answer as many questions as you can to the best of your knowledge. This information will allow our team to familiarize ourselves with the concept and industry prior to our discussion.

All submissions are strictly confidential. If you would like to complete an NDA prior to your submission, you may send one to our team or click here to download our mutual Non-Disclosure Agreement (NDA). If you'd prefer to wait until our meeting to provide this information, please use the form below as an outline for content you might bring to our meeting.

Name *
Project Background & Description
Please provide a title that describes the product.
Please describe the field in which this product will be used. (e.g. gastric banding surgery, changing a tire, etc.)
Please describe the problem this product solves and the method by which it solves it.
Business Opportunity & Competition
In what market (e.g. sporting goods) will this device be sold?
Please estimate the Total Available Market (TAM) for this device, based on your research. (Total available market is the combined revenues of all the companies in a specific market. This is the amount of annual revenue, expressed in dollars per year, that your business would earn if you achieved 100% market share in this market.)
Please estimate the number of units you believe you will need to produce, annually, to meet demand.
Please list a few competitors in this space.