Gorilla Tie-Downs
Project Summary
Gorilla is one of the most recognizable brands in the home improvement category, and Erickson is the leading manufacturer of high quality tie down straps. It was an honor to collaborate with these outstanding companies in the design of a new Gorilla-branded line of ratcheting tie downs. During this project, our team worked closely with the team at Erickson Manufacturing to develop the look and feel of a new line of ratchet straps for Gorilla. Combined with the development of a new durable packaging strategy, the goal of this program was to elevate the tie down from accessory to tool and make them look strong enough for the toughest jobs on planet earth®. The images below show the selected concept direction and final results.
