Preliminary research, including white paper and article reviews, discussion and interviews.

Developed a product concept based on hypotheses of what guns mean to those who own them.

Created a unique user experience for parents and children, outdoorsmen, dog owners and survivalists that brings people together around a new (ancient) sport.

Created a simple brand to serve as a platform for this and future products designed to empower users.

Developed proof-of-concept prototypes and a final design for a low cost, made in the USA, plastic-free package with integrated cord wrapping and poster storage.

Identified local and regional vendors for materials and package manufacturing and procured components for low volume production.

Developed a mechanical assembly jig to reduce package assembly time.

Produced 1000 finished units.

Created an e-commerce website using Danger Goods brand attributes and featuring Danger Goods products. prepared business for e-commerce, including Ohio LLC, EIN, Amazon, legal, insurance, UPC codes, et al.