Still as relevant today as when it was published in 1971, this industrial design classic delivers a square kick in the teeth to every budding product designer by demanding they consider the responsibility they wield. This classic text opens one's eyes to the potential for both good and bad we have in the design profession. If you're in the business of designing products or even just buying new products (yep, that means you), and you haven't read it yet, please take this opportunity to do so! Click here to buy on Amazon.